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Selected Work
A brand ecosystem designed for growth, & real-world use.
Salted Tinsel
Brand Ecosystem, Website Design, Print, Photography
Salted Tinsel is a retail-forward brand rooted in warmth, craftsmanship, and thoughtful gifting, designed to translate seamlessly across physical and digital spaces.
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The Brand Ecosystem
While the original logo was provided, I developed and expanded the full visual system that brings the Salted Tinsel brand to life across every touchpoint.
The focus was on cohesion and usability. Creating a system that felt elevated and tactile in person, while remaining clear, warm, and functional online.
This meant translating the brand into a complete, flexible ecosystem that could scale with the business.
the website
The Salted Tinsel website was designed and built to support both storytelling and sales.
The goal was to create a site that felt inviting and easy to navigate, while supporting a growing product catalog and retail operations.
The result is a digital home that supports both customer experience and business operations behind the scenes.
Brand Applications
The visual identity was carried through a wide range of printed and physical materials, ensuring consistency from first impression to point of sale.
Print and Physical Assets
Pull-up banner for in-person markets and events
Hanging banners for retail displays
Gold foil business cards
Care cards for product inserts
Trifold brochures
Custom gift cards with matching envelopes
Each piece was designed to feel intentional, polished, and aligned with the overall brand experience.
Photography
An integral part of the project was an in-depth brand photoshoot to capture the texture, warmth, and personality of Salted Tinsel.
The imagery was created to support:
The website
Social content
Print materials
Ongoing marketing needs
These photos helped ground the brand visually and bring a cohesive, lifestyle-driven feel to every touchpoint.
The Result
A fully realized brand ecosystem that supports Salted Tinsel across retail, digital, and in-person experiences.
From printed materials to website functionality, every element works together to create a consistent, memorable brand presence that feels both elevated and approachable.
Liz’s creativity and attention to detail brought our brand to life.
She was such a joy to work with, and we couldn’t be happier with the results.
stacy greene
Designed by Liz
I’m the founder and creative behind CHNL. Each project here was shaped through collaboration, trust, and a lot of thoughtful decision-making along the way.
