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CUSTOM BRANDING
Let’s go beyond the surface
Let's create a brand that actually feels like you.
The kind of brand that holds meaning, tells a story, and evolves with your work — not one built from trends or templates.
Together we’ll shape a presence that’s not just seen but felt, one that tells your story in a way words never could.
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Just imagine..
Your brand feels like a homecoming. It speaks before you do, carrying your energy in every detail.
Not a fleeting trend or a mismatched set of colors, but a living, breathing identity that reflects your vision and grounds your growth.
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This is where I come in.
Just think—
A logo that radiates character, a color story that mirrors your energy, typography that speaks your language, & a style that conveys your message with confidence.
custom
Branding
Let’s create a brand that feels like you and grows with your work.
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Custom branding at CHNL is a collaborative, intuitive process designed to uncover your essence and translate it into a visual identity that feels grounded, expressive, and intentional.
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This is not about trends or templates.
It is about clarity, character, and connection.
WHAT IS THE INVESTMENT?
Full custom branding projects begin at $4,500
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Each project is scoped intentionally based on your needs and timeline. Payment plans available.
WHAT’S INCLUDED?
Brand strategy
visual direction
Primary logo
supporting logo marks
Typography system
color palette
Brand patterns
custom graphic elements
Social media templates
Brand guide
THE PROCESS BEHIND
bringing your brand to Life
Discovery
We start with a short questionnaire, followed by a call or chat—whatever feels easiest for you.
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This is where I get to know you: your business, values, vision, and the personality behind the brand.
We’ll clarify what you need (digital, print, or both), how you want to feel showing up, and the tone your brand should speak in.
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We'll Achieve:
Clarity, alignment, and a solid creative foundation.
Creative Direction
I create 1–3 moodboards that explore different visual and emotional directions your brand could take.
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This step is all about the vibe. We tune into what feels right, not just what looks good.
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You choose the direction that resonates most, and everything moving forward is built from there.
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We'll Achieve:
One aligned art direction.. your brand’s visual compass.
Identity Design
Using the approved direction, I design your full visual identity: logo system, typography, color palette, and layout style.
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Every choice is intentional and supports how your brand wants to be experienced.
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You’ll receive a full presentation, plus up to two rounds of revisions to refine and lock it in.
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We'll Achieve:
A cohesive, confident brand identity that feels like you.
Final Delivery
Once approved, I prepare and deliver all final brand assets, neatly organized and ready to use:
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✺ Logo files (all formats)
✺ Color & typography specs
✺ Brand guide (PDF)
✺ Any additional assets included in your package
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Outcome:
A complete, easy-to-use brand toolkit for digital and print.
Beyond the Core Identity
Once your brand foundation is in place, we can extend it thoughtfully across the places it lives, online and in the real world.
These offerings are designed to support your growth while staying aligned with your original vision.
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print design
Physical touchpoints that bring your brand into the real world.
Business cards, packaging, stationery, and printed materials designed to feel cohesive and considered.
"Working with Liz was honestly magic. I had a vision… sort of. It was more like a feeling, a vibe, a swirl of ideas I couldn’t quite articulate — and somehow Liz gently translated all of that into a website that feels exactly like me.
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She didn’t try to squeeze me into a template or hand me something that looked like everyone else’s brand. She listened deeply and asked thoughtful questions to align my website, my audience, and my purpose... And then she created something that felt less like “programming” and more like art."
Donya Kemp
Donya Kemp Medium
"I am deeply in love with the brand Liz helped me create, but even more than that, I feel true ownership over it.
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She didn’t just design something beautiful for me, she empowered me.
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She took the time to teach me how to work with the brand day to day, which made me feel confident, capable, and connected to what we built together."
Susannah Hall Perry
Modern Priestess Collective
"Liz is a true creative doula. She coaches you through your ideas and helps you deliver them into the world.
Working with her gives me so much security in my creative process that I can let my creativity fully flow.
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I never worry about execution, I know Liz can take care of it. Because of her, my ideas exist."
Cherrell evans-tillery
Aunteas Brew & Elixirs
A note from Liz
Hi! I’m Liz. I’m the designer behind CHNL, and I work closely with each client to create brands that actually feel like them.
My process is intuitive, thoughtful, and collaborative, with plenty of space to listen and refine.
If you’re ready to build something that feels aligned and lasting, I’d love to connect. :)
