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modern priestess collective
Brand Evolution, Creative Direction & Digital Ecosystem
how it started
Modern Priestess Collective began as Stargazer Astrology — a brand I had already been supporting through social media design, email marketing, course assets, and website updates.
When we sat down for what was meant to be another website refresh, something bigger surfaced.
Susannah’s work had expanded beyond astrology. Her brand needed to hold embodiment, devotion, and feminine sovereignty.
That conversation became a full rebrand.
The Evolution
Because we had an established creative partnership, this wasn’t surface-level.
We evolved the brand from astrology-centered to multidimensional — creating a system capable of supporting courses, subscriptions, in-person gatherings, and long-term growth.
The goal was clarity. Cohesion. Depth.
Brand Identity
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Logo suite
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Custom sacred symbolism
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Elemental icon series
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Refined color palette & typography system
Website
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Strategic restructure
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UX planning & layout design
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Copy refinement
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Integrated booking & course pathways
Courses & Digital Products
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Embodied Zodiac course identity
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Custom zodiac wheel design
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Launch assets & ad creatives
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Sales visuals & mockups
Marketing System
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Email marketing templates
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Social content templates
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Canva Brand Hub & Training
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Print collateral & stickers
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Creative Direction
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Brand photoshoot concept development
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On-location shoot in Joshua Tree
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Visual alignment across all platforms
Scope & Execution
This became a complete brand ecosystem.
The Embodied Zodiac
I developed the complete course ecosystem for The Embodied Zodiac — from visual identity to digital infrastructure.
The Course deliverables Included:
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A custom zodiac wheel and course branding
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A 118-page designed workbook
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All launch and sales visuals
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Full backend build and platform integration
Every module, asset, and pathway was intentionally structured to create a seamless, immersive experience.
Not just designed.
Engineered to hold depth.
ideas into form
This was Susannah’s original sketch — a raw expression of her vision for the Embodied Zodiac Wheel.
A sketch.
A vision.
A starting point.
My role was to refine it, elevate it, and build it into something cohesive and scalable — without losing its soul.
What began as pencil on paper became the official Modern Priestess Collective zodiac wheel.
Hover to see the transformation. :)
Print Design
Physical touchpoints designed to extend the brand beyond the screen.
From course launch collateral to ritual-inspired print pieces, each item was developed to feel tactile, intentional, and aligned with the larger visual system.
Hover to view reverse details.
an ode to the elements
Custom illustrated sticker series developed from the brand’s elemental iconography.
Each piece reinterprets Earth, Water, Fire, and Air through sacred symbolism, celestial references, and modern line work — extending the identity into collectible art.
Built for Independence
After Susannah’s rebrand, I created a fully customized Canva Brand Hub — an organized system housing her logos, typography, colors, templates, and launch assets.
But the most important piece wasn’t the design. It was the system behind it.
Before building the Brand Hub, I had been designing Susannah’s social content weekly for nearly a year. The work was beautiful, but it depended on me.
The goal of the Brand Hub was different.
We walked through how to use the system intentionally so she could create confidently on her own — without losing cohesion or clarity.
Today, her content is brand consistent, elevated, and fully aligned.
And she creates it herself. That’s the goal.
A brand that doesn’t collapse without the designer.
A system built for growth.
A founder empowered inside her own identity.
The Bigger Picture
Modern Priestess Collective wasn’t just a rebrand. It was the creation of a brand system built for growth, clarity, and independence.
From the visual identity to the website to the Canva Brand Hub, every piece was designed with one goal: To give Susannah full ownership of her brand.
Today she creates confidently.
She posts consistently.
She launches with clarity.
She understands her assets.
She trusts her vision.
That’s the real outcome.
Not just a beautiful brand — but a founder who feels powerful inside it.
Working with Liz has been one of the most grounding and creatively expansive experiences of my business. From the very beginning, she created a space that felt genuinely safe for me as a creative. I am someone who goes in a million directions at once, constantly second-guessing my ideas and talking myself out of them before they even have a chance to land. Liz never once diminished an idea or made me feel like I was “too much.” Instead, she met every spark with encouragement and curiosity, and helped me gently weave those ideas into something cohesive, intentional, and real.
What started as one smaller project naturally evolved into a much deeper creative partnership, simply because I could feel how alive my work became through her lens. I am deeply in love with the brand Liz helped me create, but even more than that, I feel true ownership over it. She didn’t just design something beautiful for me—she empowered me. She took the time to teach me how to work with the brand day to day, which made me feel confident, capable, and connected to what we built together.
Liz is incredibly aligned for spiritual and creative businesses. She understands the nuance, the heart, and the devotion behind this kind of work, and the passion she brings to every project is unmatched. I cannot imagine a better person to walk alongside you as your ideas take shape. Working with Liz doesn’t just result in a beautiful brand—it reconnects you to your own creative authority.
Susannah Hall Perry
