hi! I'm liz—

A San Diego based Brand Designer, Wix Studio Expert & Creative Director.

I help people translate who they are into brands and websites that feel clear, confident, and alive.

This is thoughtful design rooted in listening, experience, and intuition.

The Kid at the Kitchen Table

I grew up at a small, fold-out kitchen table. It was retro—dark wood cabinets and cream tile—and it was my first studio.

To my left was a bottom drawer overflowing with art supplies that I’d pull open like clockwork. In that space, creation existed without expectation.

My dream was to be an artist "when I grew up".

But as I got older, I tucked that dream into the drawer, too. I learned to be "practical." I told myself art wasn’t a career; it was a detour.

I spent years in the corporate world and six years at the Ritz-Carlton, instead learning the high-level art of anticipating unspoken needs and reading a room.

I didn’t realize it then, but I was still creating—just in disguise.

Eventually, I outgrew the disguise.

When I finally landed work in an actual design studio, something clicked. I realized I didn’t have to choose between my corporate strategy and my creative soul.

And that free-flowing ease from my childhood kitchen table was able to merge with the precision and leadership of my professional background.

Today, I work from a place of deep intention. I don’t just follow trends; I tune in.

By merging intuition with years of experience managing big budgets and high-stakes timelines, I help visionaries translate who they are into brands that feel clear, grounded, and alive.

A New Frequency of Design

For years, I thought I was "just" a designer. I had the tools, the corporate background, and the happy clients—but I felt like I was designing from the outside in.

Then, one project cracked everything open. I stopped forcing the "design choices" and started tuning in.

I realized that when I got quiet and felt into a client’s essence—their energy, their voice, their truth—the brand would begin to reveal itself to me.

I wasn't just building; I was channeling.

Design Felt in the Body

Today, my work is a reclamation of that intuitive kid at the kitchen table, backed by the strategy of a seasoned professional.

I create visual transmissions of who you really are:

It’s Remembrance: Tapping into your original spark.
It’s Alignment: Ensuring your digital presence matches your internal truth.
It’s Energy: Creating a brand that is felt in the body before the brain.

I still use all the tools—the design software, the fonts, the strategy—but I use them to anchor a vision that is already there, waiting to be seen.

Outside of design—

I live a fun, colorful life fueled by slow mornings, San Diego sunshine, and a high-vibe playlist. I’m a big believer that the energy we put into our days is the energy we bring to our work.

My astro placements keep me grounded, intuitive, and deeply motivated by beauty, comfort, and having lots of FUN.

My favorite color...

My world is currently vibrating at a high-saturation frequency. I’m deeply inspired by the tension between Sun kissed Orange and Chartreuse—a pairing that lives in my home, my brand, and my wardrobe. It’s warm, earthy, and a little bit rebellious.

I’m very serious about...

Bold coffee, good music, and meals so delicious you’re genuinely sad when they’re over.

Also- art that hits you in the gut and authentic connections. If it isn’t real, it’s a "no" for me, dawg. ;)

When I’m not working...

You can find me with my pups at the beach, moving slowly through the day, music on in the background or working in my studio creating art for my side project, VEZZA.

Values That Guide me

I create work that feels natural, thoughtful, and easy to step into.

My work blends brand design, photography, and web design with intuition and strategy. I value structure, but always leave room for play.

My goal is always the same: to create something grounded, expressive, and genuinely useful in the real world.

Brands that grow with you.
Design that feels like you.

"I am deeply in love with the brand Liz helped me create, but even more than that, I feel true ownership over it.

She didn’t just design something beautiful for me, she empowered me.

She took the time to teach me how to work with the brand day to day, which made me feel confident, capable, and connected to what we built together."

Susannah Hall Perry

Modern Priestess Collective

"Liz is a true creative doula. She coaches you through your ideas and helps you deliver them into the world.

Working with her gives me so much security in my creative process that I can let my creativity fully flow.

I never worry about execution, I know Liz can take care of it. Because of her, my ideas exist."

Cherrell evans-tillery

Aunteas Brew & Elixirs

“Liz is incredibly creative and an absolute joy to work with.

Every design she created brought our brand to life, and the entire process felt seamless and collaborative.

We loved working with her, and everything turned out perfectly.”

Stacy Greene

Salted Tinsel Permanent Jewelry