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Selected Work
A purpose-driven tea company built on story & sisterhood
Aunteas
Brew & elixirs
Brand Identity, Packaging, Print & Website Design
Aunteas Brew & Elixirs is more than herbal tea, it’s a ritual rooted in care, community, and storytelling. Founded by Cherrell, the brand blends wellness with purpose, dedicating its work to connection, balance, and building a better world.
My role was to bring this vision to life through a complete brand ecosystem, from concept to creation.
Tea as an act of care
Aunteas is built on unity, emotional truth, and ancestral wisdom. Celebrating Black womanhood and the power of everyday rituals.
Each blend tells a story. Each cup invites presence, reflection, and connection.
Brew what you need.
Believe what you feel.
Be who you are.
The Brand
Together we created a warm, expressive identity that balances softness and strength.
Organic linework, bold typography, and radiant gradients come together to reflect both intimacy and resilience.
The voice is loving, honest, and slightly spicy... like your favorite auntie, always rooted in care.
Brand scope included:
Logo system & visual identity
Color, type, and illustration style
Brand voice & messaging framework
Brand Elements
Aunteas was designed to live beyond the screen.
Together with Cherrell, we developed print and experiential materials for markets and pop-ups, ensuring the brand feels consistent, welcoming, and instantly recognizable in real life.
DELIVERABLES:
Product labels & packaging
Market booth visuals & signage
Event print materials
Merchandise concepts
the website
Designed as a storytelling space first, storefront second.
Phase one focuses on brand narrative, product discovery, and community using immersive visuals and intentional pacing to guide the experience.
Key features:
Brand story & philosophy
Story-driven product pages
Retail, events, and Instagram integration
The Result
Aunteas launched with a fully realized brand system designed to move seamlessly between digital, physical, and emotional spaces.
What began as an idea became a living brand: grounded, expressive, and built for community-led growth.
Liz is a true creative doula. She coaches you through your ideas and helps you deliver them into the world.
Working with her gives me so much security in my creative process that I can let my creativity fully flow.
I never worry about execution, I know Liz can take care of it. Because of her, my ideas exist.
~ Cherrell Evans-Tillery
