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Selected Work
Crafting a Ritual-First Identity for Aunteas Brew
Aunteas
Brew & elixirs
A Comprehensive Brand Ecosystem
The Challenge:
To transform a soulful vision for community-led wellness into a tangible, multi-sensory brand experience.
The Solution:
We built a cohesive identity rooted in ritual—extending the Aunteas story across custom packaging, strategic print materials, and an immersive website designed to foster connection both online and in person.
Tea as an act of care
Aunteas is built on unity, emotional truth, and ancestral wisdom. Celebrating Black womanhood and the power of everyday rituals.
Each blend tells a story. Each cup invites presence, reflection, and connection.
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Brew what you need.
Believe what you feel.
Be who you are.
The Brand
Together we created a warm, expressive identity that balances softness and strength.
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Organic linework, bold typography, and radiant gradients come together to reflect both intimacy and resilience.
The voice is loving, honest, and slightly spicy... like your favorite auntie, always rooted in care.
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the Brand scope included:
Logo system & visual identity
Color, type, and illustration style
Brand voice & messaging framework
The Physical Touchpoints
Ritual in Real Life
Aunteas was designed to live far beyond the screen.
We developed a tactile brand system for markets, pop-ups, and Cherrell's Tea Parties ensuring every physical interaction feels as warm, welcoming, and as intentional as the first sip.
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Bespoke Packaging System
A cohesive label hierarchy for diverse tea blends and elixirs.
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Environmental Design
Market booth visuals and signage that create an instant "sanctuary" in any space.
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Tactile Collateral
Event print materials and merchandise concepts designed for longevity.
The Digital Sanctuary
Designed as a storytelling space first, storefront second.
Phase one focuses on brand narrative, product discovery, and community using immersive visuals and intentional pacing to guide the experience.
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Narrative-First Design
Prioritizing the Aunteas philosophy to build trust before the transaction.
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Intentional Pacing​
Using immersive visuals and "breathing room" to guide the customer through the collection.
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Community Integration
Seamless pathways for retail, live events, and social storytelling.
The Result
Aunteas launched with a fully realized brand system designed to move seamlessly between digital, physical, and emotional spaces.
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What began as an intuitive vision is now a living legacy, built to grow alongside its community.
Liz is a true creative doula. She coaches you through your ideas and helps you deliver them into the world.
Working with her gives me so much security in my creative process that I can let my creativity fully flow.
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I never worry about execution, I know Liz can take care of it. Because of her, my ideas exist.
~ Cherrell Evans-Tillery
