The Channel Opens - Brand Discovery

A thoughtful exploration of the direction, intention, and personality behind your brand.

Before we build, we listen.

What inspired the creation of your business?

What purpose or message feels central to your work?

Which phase best describes where you are now? Emergence, growth, evolution, or rebirth.

How do you want your brand to feel for the people who experience it?

What do you believe your brand is here to offer or shift for others?

If your brand were an element, which one fits best and why?

List three words that describe your brand’s overall energy or personality.

List three words that describe your desired visual tone.

What emotions do you want your audience to feel when they encounter your brand?

Who are you here to serve? Describe them in feeling rather than demographics.

What are they looking for when they find you?

What clarity, transformation, or relief do you help provide?

In an ideal world, how do people talk about your brand when recommending it to others?

What offerings, services, or products do you currently provide?

What are your short term and long term goals?

What currently feels off, unclear, or misaligned in your visuals, website, or messaging?

Which platforms or tools matter most for your business right now?

What colors, imagery, or moods feel aligned with you right now?

Are there visuals, textures, or symbols you are naturally drawn to?

What brands, artists, or designs do you admire and what specifically resonates?

Are there any colors, styles, or design elements that must stay or must go?

What would success look and feel like by the end of this process?

Is there a word, phrase, or guiding idea you would like to keep in mind as we move forward?