.png)
Selected Work
A brand activated by expansion
cross street chicken & beer
WEBSITE, PHOTOGRAPHY & MARKETING DESIGN
Cross Street is a fast-paced, community-driven restaurant concept with multiple locations across San Diego and a strong existing identity. When we began working together, the brand foundation was already in place. My role was to support their growth by strengthening how that brand showed up across digital and physical spaces.
THE WORK
I partnered with Cross Street to elevate and streamline their marketing and online presence during a period of active growth.
My work included designing and building a new website, producing photography, creating graphics and templates for social media, developing a Canva brand hub for their team, launching email marketing campaigns, and designing print materials such as posters and in-store signage.
The focus throughout was consistency, usability, and making it easier for their team to show up cohesively across platforms.
the website
The website was designed to feel like an extension of the restaurant itself. Clean, friendly, and easy to navigate while still being visually engaging.
I created a layout that highlights the menu, atmosphere, and personality of the space while making information simple to find. The goal was to support both first-time visitors and regulars, whether they were browsing on their phone or planning a visit ahead of time.
The result is a site that feels lively, intuitive, and aligned with the brand’s welcoming energy.
VISUAL & MARKETING ASSETS
To support ongoing content creation, I built a Canva brand hub with custom templates and graphics for social media and marketing use.
In addition, I provided photography and designed supporting print materials to ensure the brand felt consistent both online and in-store. These assets allowed the Cross Street team to move quickly while maintaining a polished, recognizable look.
The Result
With a refreshed website, organized marketing systems, and flexible visual tools in place, Cross Street gained a stronger and more consistent presence across channels.
The work helped support engagement, simplify internal workflows, and create a more cohesive customer experience across multiple locations.
