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BRAND EXPANSION + WEBSITE DESIGN + PHOTOGRAPHY
Bringing a Coastal Boutique Experience to Life
Salted Tinsel
The Brand Ecosystem
The Challenge:
Salted Tinsel came to me with a beautiful logo but needed a complete visual world to live in.
The goal was to transform a single mark into a scalable system that feels as warm and high-end in a physical retail space as it does on a screen.
The Solution:
I expanded the visual identity into a comprehensive ecosystem.
By focusing on tactile print materials—like gold foil care cards and custom market booth banners—and pairing them with a lifestyle-driven digital home, we created a brand that feels established, cohesive, and ready for retail growth.
A Unified Visual Language
While the original logo was provided, I developed and expanded the full visual system that brings the Salted Tinsel brand to life across every touchpoint.
The focus was on cohesion and usability. Creating a system that felt elevated and tactile in person, while remaining clear, warm, and functional online.
This meant translating the brand into a complete, flexible ecosystem that could scale with the business.
The Digital Storefront
The Salted Tinsel website was designed to support both storytelling and sales.
We built a digital home that feels as inviting as a coastal boutique, with a focus on intuitive navigation and a seamless shopping experience that works as hard as the brand does behind the scenes.
Brand Applications
The visual identity was carried through a wide range of printed and physical materials, ensuring consistency from first impression to point of sale.
Retail Signage
Large-scale hanging and pull-up banners for high-impact event presence.
Luxe Stationery
Gold foil business and care cards that add a "precious" feel to every purchase.
Tactile Marketing
Custom trifold brochures and gift card systems designed for physical storytelling.
Each piece was designed to feel intentional, polished, and aligned with the overall brand experience.
Capturing the Glow
Brand Photography
To ground the brand in its coastal roots, I led a brand photoshoot focused on texture, warmth, and personality.
These images don't just fill space—they provide Salted Tinsel with a library of high-end assets for social media, marketing, and the web, ensuring the brand always feels 'in-season.'
The Result
A fully realized brand ecosystem that bridges the gap between digital ease and physical craftsmanship.
Salted Tinsel now moves seamlessly from a seaside pop-up to a global digital storefront, backed by a visual identity that feels both elevated and deeply approachable.
Liz is incredibly creative and an absolute joy to work with.
Every design she created brought our brand to life, and the entire process felt seamless and collaborative.
We loved working with her, and everything turned out perfectly.
stacy greene
