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a LOGO design project
Where Wellness Roots & Flourishes
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the fresh vida
Earthy Roots, Elevated Design
The Fresh Vida came to me with a beautifully unconventional vision: bridge the gap between spiritual growth and grounded nutrition.
The Challenge:
We needed to merge two very different worlds—the ethereal lotus and the humble head of lettuce—into a single, cohesive mark.
The goal was to keep it feeling sophisticated and high-end without losing that warm, "plucked-from-the-garden" soul.
The Solution:
I designed a custom illustration where the petals and leaves flow into one another, creating a natural emblem of abundance.
Paired with a soft serif and a vibrant green palette, the result is a brand that feels light, premium, and intentionally alive.
Design Process
Illustrative Style
I went with a hand-drawn approach to give the logo warmth and an artisanal feel, echoing the personal and homemade nature of the client’s work.
Blended Symbolism
The lotus petals are designed to flow into the leafy texture of lettuce, creating a layered, harmonious blend of the two elements. It’s both symbolic and literal... a nod to growth, renewal, and nature’s abundance.
Color Story
A bright, fresh palette of greens was chosen to bring life and vibrancy to the design, making it pop across various backgrounds.
Typography
Clean and understated serif font for balance, allowing the illustration to take center stage while keeping the name grounded and clear.
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the results
The final identity successfully mirrors the vibrant, nourishing energy of the brand itself.
By finding the harmony between a "wild" concept and strategic design, we created a professional presence that feels both approachable and high-end.
The Fresh Vida now has a visual language that doesn't just look beautiful—it resonates deeply with a community looking for growth, health, and a little bit of magic.
This project was pure creative joy. Give me a wild idea: like a lotus meets lettuce, and I’m all in. :)
