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Selected Work
Brand Identity, Menu Design & Website Design
the vibe Co.
BRAND IDENTITY, Print & WEBSITE DESIGN
A warm, inviting brand and digital presence designed to feel as good as brunch with friends.
the brand
The Vibe was created to feel welcoming, vibrant, and community-driven. From the beginning, the goal was to build a brand that felt approachable and joyful while still being polished and intentional.
I focused on capturing the heart of the space. A place where people gather, linger, laugh, and come back again. The brand needed to feel colorful, friendly, and full of personality without losing clarity or cohesion.
Everything was designed to reflect the in-person experience. Easygoing, thoughtful, and rooted in connection.
the website
The website was designed to feel like an extension of the restaurant itself. Clean, friendly, and easy to navigate while still being visually engaging.
I created a layout that highlights the menu, atmosphere, and personality of the space while making information simple to find. The goal was to support both first-time visitors and regulars, whether they were browsing on their phone or planning a visit ahead of time.
The result is a site that feels lively, intuitive, and aligned with the brand’s welcoming energy.
SUPPORTING BRAND ELEMENTS
To bring the brand fully to life, I designed a cohesive set of supporting elements used throughout the space and online.
This included menus, signage, printed materials, social media visuals, and branded assets that feel consistent while still playful. Every touchpoint was designed to feel intentional, warm, and recognizable.
These elements help reinforce the brand experience at every interaction, from the table to the screen.
The Result
The final result is a brand that feels alive, confident, and deeply connected to its community.
The Vibe now has a strong visual identity and digital presence that supports its growth while staying true to its personality. The brand feels approachable without being generic, polished without feeling stiff, and fun without losing focus.
It is a space people remember and return to.
